Тема: Farm Business Planning | Beginning Farmers

Do you need a business plan for a small farm? Find out whether you're a homesteader selling items at a farmers market or a hobby farmer.

Writing a farm business plan can be a tool for you to plan your farming business. Sometimes it s also a requirement of securing grants and loans for your farm business. The process of writing a farm business plan may seem overwhelming and intimidating at first, but if you break it down into its component steps, it becomes much more manageable.

A business plan is a roadmap for your small farm. It is both process and product. During the writing of a farm business plan, you ll develop an overall vision and mission for your business. You will think about your short- and long-term goals. You ll define the steps needed to achieve those goals. And you ll set the direction for your business to develop over the next five years. If you re already an established business, your new business plan will show where you re going. MORE next. A good business plan should be:

If you want to have a chat about what we can do for you, give Peter Flannery or Margaret Flannery a call on 027 615 4500, or go to our Contact Us page

Between them, Peter Flannery and Margaret Flannery have a history of 45 years of successfully servicing the rural market prior to starting Farm Plan. Since its conception Farm Plan has achieved a growing market reputation.

If you re a small farmer who is just starting a farm business, you might wonder if you really need a farm business plan. Maybe you re a homesteader who might sell a few eggs or knitted items on the side. Or perhaps you are a hobby farmer who plans to live off retirement income, but still grow and sell vegetables - just not for profit. Do you need a farm business plan?

If you plan to actually start a business where you sell items you grow or produce on your farm, you really do need a business plan in some form.

This sample Organic Farm Business Plan is free for you to download and use as a basis for developing your own unique organic farm business plan.

Once the humble family vegetable garden, Franks Organic Farm is today a one acre working farm with over 30 varieties of vegetables. When Frank Burns was laid off from his corporate position three years ago, he first he turned to the vegetable garden for money saving / economic reasons. But with the uncertainty of recent events in the Middle East, the energy crisis, the long term effects of reliance on fossil fuels, and his personal philosophies on conservation, Frank Burns and his wife Kathy, turned this family vegetable patch into a thriving certified organic produce business.

Botanical Bounty is an existing farm dedicated to the production of botanical perennials. Botanical Bounty has been formed as an Oregon-based Limited Liability Corp. (L.L.C.) located outside of Albany, Oregon. Botanical Bounty is working hard to become a leading producer of botanical plants for the natural supplement industry as well as plant nurseries. By leveraging a well thought out business plan executed by a skilled management team, Botanical Bounty will generate over $216,000 in year three sales.

Products
Botanical Bounty is a 10 acre farm that concentrates on the growing of botanical medicinals. Botanical Bounty has chosen five plant species that have significant market demand as well being well suited for growth in the Willamette River Valley. Botanical Bounty will feature: Echinacea - an immune system booster; Ginseng - a source of energy; St John's Wort - for mild depression; Skullcap- for inflammation; and Ginger - a stomach soother.

Writing a farm business plan can be a tool for you to plan your farming business. Sometimes it s also a requirement of securing grants and loans for your farm business. The process of writing a farm business plan may seem overwhelming and intimidating at first, but if you break it down into its component steps, it becomes much more manageable.

A business plan is a roadmap for your small farm. It is both process and product. During the writing of a farm business plan, you ll develop an overall vision and mission for your business. You will think about your short- and long-term goals. You ll define the steps needed to achieve those goals. And you ll set the direction for your business to develop over the next five years. If you re already an established business, your new business plan will show where you re going. MORE next. A good business plan should be:

If you want to have a chat about what we can do for you, give Peter Flannery or Margaret Flannery a call on 027 615 4500, or go to our Contact Us page

Between them, Peter Flannery and Margaret Flannery have a history of 45 years of successfully servicing the rural market prior to starting Farm Plan. Since its conception Farm Plan has achieved a growing market reputation.

If you re a small farmer who is just starting a farm business, you might wonder if you really need a farm business plan. Maybe you re a homesteader who might sell a few eggs or knitted items on the side. Or perhaps you are a hobby farmer who plans to live off retirement income, but still grow and sell vegetables - just not for profit. Do you need a farm business plan?

If you plan to actually start a business where you sell items you grow or produce on your farm, you really do need a business plan in some form.

This sample Organic Farm Business Plan is free for you to download and use as a basis for developing your own unique organic farm business plan.

Once the humble family vegetable garden, Franks Organic Farm is today a one acre working farm with over 30 varieties of vegetables. When Frank Burns was laid off from his corporate position three years ago, he first he turned to the vegetable garden for money saving / economic reasons. But with the uncertainty of recent events in the Middle East, the energy crisis, the long term effects of reliance on fossil fuels, and his personal philosophies on conservation, Frank Burns and his wife Kathy, turned this family vegetable patch into a thriving certified organic produce business.

Botanical Bounty is an existing farm dedicated to the production of botanical perennials. Botanical Bounty has been formed as an Oregon-based Limited Liability Corp. (L.L.C.) located outside of Albany, Oregon. Botanical Bounty is working hard to become a leading producer of botanical plants for the natural supplement industry as well as plant nurseries. By leveraging a well thought out business plan executed by a skilled management team, Botanical Bounty will generate over $216,000 in year three sales.

Products
Botanical Bounty is a 10 acre farm that concentrates on the growing of botanical medicinals. Botanical Bounty has chosen five plant species that have significant market demand as well being well suited for growth in the Willamette River Valley. Botanical Bounty will feature: Echinacea - an immune system booster; Ginseng - a source of energy; St John''''''''s Wort - for mild depression; Skullcap- for inflammation; and Ginger - a stomach soother.

CHAPTER 1 EXECUTIVE SUMMARY Y Poultry Farming Business Plan In Nigeria
OVERVIEW
THE BUSINESS OPPORTUNITY
THE MARKET
THE TARGET MARKET
THE COMPETITION
THE COMPETITIVE STRATEGIES
THE MANAGEMENT TEAM
THE FINANCIAL PLAN
PURPOSE OF THE BUSINESS PLAN

SWOT ANALYSIS for Poultry Farming Business Plan In Nigeria
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

MGSG will sell a spring mix of salad field greens. These greens will include but are not limited to: red leaf, arugula, radicchio, mustard greens, endive, and chicory. These greens are grown for use in salad mixtures, purchased by the end consumer as well as by restaurants who then serve it to their patrons.

MGSG has decided to target two distinct market segments, individual customers and restaurants. The individual customers will purchase greens from MGSG at the Tuesday and Saturday Farmer''s Market. This segment is growing at 12% and has 12,000 potential customers. The second segment is local restaurants. This market is smaller at only 28 potential customers, but is more consistent in demand throughout the year.

Writing a farm business plan can be a tool for you to plan your farming business. Sometimes it s also a requirement of securing grants and loans for your farm business. The process of writing a farm business plan may seem overwhelming and intimidating at first, but if you break it down into its component steps, it becomes much more manageable.

A business plan is a roadmap for your small farm. It is both process and product. During the writing of a farm business plan, you ll develop an overall vision and mission for your business. You will think about your short- and long-term goals. You ll define the steps needed to achieve those goals. And you ll set the direction for your business to develop over the next five years. If you re already an established business, your new business plan will show where you re going. MORE next. A good business plan should be:

If you want to have a chat about what we can do for you, give Peter Flannery or Margaret Flannery a call on 027 615 4500, or go to our Contact Us page

Between them, Peter Flannery and Margaret Flannery have a history of 45 years of successfully servicing the rural market prior to starting Farm Plan. Since its conception Farm Plan has achieved a growing market reputation.

If you re a small farmer who is just starting a farm business, you might wonder if you really need a farm business plan. Maybe you re a homesteader who might sell a few eggs or knitted items on the side. Or perhaps you are a hobby farmer who plans to live off retirement income, but still grow and sell vegetables - just not for profit. Do you need a farm business plan?

If you plan to actually start a business where you sell items you grow or produce on your farm, you really do need a business plan in some form.

Writing a farm business plan can be a tool for you to plan your farming business. Sometimes it s also a requirement of securing grants and loans for your farm business. The process of writing a farm business plan may seem overwhelming and intimidating at first, but if you break it down into its component steps, it becomes much more manageable.

A business plan is a roadmap for your small farm. It is both process and product. During the writing of a farm business plan, you ll develop an overall vision and mission for your business. You will think about your short- and long-term goals. You ll define the steps needed to achieve those goals. And you ll set the direction for your business to develop over the next five years. If you re already an established business, your new business plan will show where you re going. MORE next. A good business plan should be:

If you want to have a chat about what we can do for you, give Peter Flannery or Margaret Flannery a call on 027 615 4500, or go to our Contact Us page

Between them, Peter Flannery and Margaret Flannery have a history of 45 years of successfully servicing the rural market prior to starting Farm Plan. Since its conception Farm Plan has achieved a growing market reputation.

If you re a small farmer who is just starting a farm business, you might wonder if you really need a farm business plan. Maybe you re a homesteader who might sell a few eggs or knitted items on the side. Or perhaps you are a hobby farmer who plans to live off retirement income, but still grow and sell vegetables - just not for profit. Do you need a farm business plan?

If you plan to actually start a business where you sell items you grow or produce on your farm, you really do need a business plan in some form.

This sample Organic Farm Business Plan is free for you to download and use as a basis for developing your own unique organic farm business plan.

Once the humble family vegetable garden, Franks Organic Farm is today a one acre working farm with over 30 varieties of vegetables. When Frank Burns was laid off from his corporate position three years ago, he first he turned to the vegetable garden for money saving / economic reasons. But with the uncertainty of recent events in the Middle East, the energy crisis, the long term effects of reliance on fossil fuels, and his personal philosophies on conservation, Frank Burns and his wife Kathy, turned this family vegetable patch into a thriving certified organic produce business.

Writing a farm business plan can be a tool for you to plan your farming business. Sometimes it s also a requirement of securing grants and loans for your farm business. The process of writing a farm business plan may seem overwhelming and intimidating at first, but if you break it down into its component steps, it becomes much more manageable.

A business plan is a roadmap for your small farm. It is both process and product. During the writing of a farm business plan, you ll develop an overall vision and mission for your business. You will think about your short- and long-term goals. You ll define the steps needed to achieve those goals. And you ll set the direction for your business to develop over the next five years. If you re already an established business, your new business plan will show where you re going. MORE next. A good business plan should be:

If you want to have a chat about what we can do for you, give Peter Flannery or Margaret Flannery a call on 027 615 4500, or go to our Contact Us page

Between them, Peter Flannery and Margaret Flannery have a history of 45 years of successfully servicing the rural market prior to starting Farm Plan. Since its conception Farm Plan has achieved a growing market reputation.

If you re a small farmer who is just starting a farm business, you might wonder if you really need a farm business plan. Maybe you re a homesteader who might sell a few eggs or knitted items on the side. Or perhaps you are a hobby farmer who plans to live off retirement income, but still grow and sell vegetables - just not for profit. Do you need a farm business plan?

If you plan to actually start a business where you sell items you grow or produce on your farm, you really do need a business plan in some form.

This sample Organic Farm Business Plan is free for you to download and use as a basis for developing your own unique organic farm business plan.

Once the humble family vegetable garden, Franks Organic Farm is today a one acre working farm with over 30 varieties of vegetables. When Frank Burns was laid off from his corporate position three years ago, he first he turned to the vegetable garden for money saving / economic reasons. But with the uncertainty of recent events in the Middle East, the energy crisis, the long term effects of reliance on fossil fuels, and his personal philosophies on conservation, Frank Burns and his wife Kathy, turned this family vegetable patch into a thriving certified organic produce business.

Botanical Bounty is an existing farm dedicated to the production of botanical perennials. Botanical Bounty has been formed as an Oregon-based Limited Liability Corp. (L.L.C.) located outside of Albany, Oregon. Botanical Bounty is working hard to become a leading producer of botanical plants for the natural supplement industry as well as plant nurseries. By leveraging a well thought out business plan executed by a skilled management team, Botanical Bounty will generate over $216,000 in year three sales.

Products
Botanical Bounty is a 10 acre farm that concentrates on the growing of botanical medicinals. Botanical Bounty has chosen five plant species that have significant market demand as well being well suited for growth in the Willamette River Valley. Botanical Bounty will feature: Echinacea - an immune system booster; Ginseng - a source of energy; St John''s Wort - for mild depression; Skullcap- for inflammation; and Ginger - a stomach soother.

CHAPTER 1 EXECUTIVE SUMMARY Y Poultry Farming Business Plan In Nigeria
OVERVIEW
THE BUSINESS OPPORTUNITY
THE MARKET
THE TARGET MARKET
THE COMPETITION
THE COMPETITIVE STRATEGIES
THE MANAGEMENT TEAM
THE FINANCIAL PLAN
PURPOSE OF THE BUSINESS PLAN

SWOT ANALYSIS for Poultry Farming Business Plan In Nigeria
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

Any reputable lender will require a business plan that shows that you can pay the loan back. Go to http://sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html or http://www.score.org/template_gallery.html for instructions on how to write a business plan and sample business plans.

Writing a farm business plan can be a tool for you to plan your farming business. Sometimes it s also a requirement of securing grants and loans for your farm business. The process of writing a farm business plan may seem overwhelming and intimidating at first, but if you break it down into its component steps, it becomes much more manageable.

A business plan is a roadmap for your small farm. It is both process and product. During the writing of a farm business plan, you ll develop an overall vision and mission for your business. You will think about your short- and long-term goals. You ll define the steps needed to achieve those goals. And you ll set the direction for your business to develop over the next five years. If you re already an established business, your new business plan will show where you re going. MORE next. A good business plan should be:

If you want to have a chat about what we can do for you, give Peter Flannery or Margaret Flannery a call on 027 615 4500, or go to our Contact Us page

Between them, Peter Flannery and Margaret Flannery have a history of 45 years of successfully servicing the rural market prior to starting Farm Plan. Since its conception Farm Plan has achieved a growing market reputation.

If you re a small farmer who is just starting a farm business, you might wonder if you really need a farm business plan. Maybe you re a homesteader who might sell a few eggs or knitted items on the side. Or perhaps you are a hobby farmer who plans to live off retirement income, but still grow and sell vegetables - just not for profit. Do you need a farm business plan?

If you plan to actually start a business where you sell items you grow or produce on your farm, you really do need a business plan in some form.

This sample Organic Farm Business Plan is free for you to download and use as a basis for developing your own unique organic farm business plan.

Once the humble family vegetable garden, Franks Organic Farm is today a one acre working farm with over 30 varieties of vegetables. When Frank Burns was laid off from his corporate position three years ago, he first he turned to the vegetable garden for money saving / economic reasons. But with the uncertainty of recent events in the Middle East, the energy crisis, the long term effects of reliance on fossil fuels, and his personal philosophies on conservation, Frank Burns and his wife Kathy, turned this family vegetable patch into a thriving certified organic produce business.

Botanical Bounty is an existing farm dedicated to the production of botanical perennials. Botanical Bounty has been formed as an Oregon-based Limited Liability Corp. (L.L.C.) located outside of Albany, Oregon. Botanical Bounty is working hard to become a leading producer of botanical plants for the natural supplement industry as well as plant nurseries. By leveraging a well thought out business plan executed by a skilled management team, Botanical Bounty will generate over $216,000 in year three sales.

Products
Botanical Bounty is a 10 acre farm that concentrates on the growing of botanical medicinals. Botanical Bounty has chosen five plant species that have significant market demand as well being well suited for growth in the Willamette River Valley. Botanical Bounty will feature: Echinacea - an immune system booster; Ginseng - a source of energy; St John''''s Wort - for mild depression; Skullcap- for inflammation; and Ginger - a stomach soother.

CHAPTER 1 EXECUTIVE SUMMARY Y Poultry Farming Business Plan In Nigeria
OVERVIEW
THE BUSINESS OPPORTUNITY
THE MARKET
THE TARGET MARKET
THE COMPETITION
THE COMPETITIVE STRATEGIES
THE MANAGEMENT TEAM
THE FINANCIAL PLAN
PURPOSE OF THE BUSINESS PLAN

SWOT ANALYSIS for Poultry Farming Business Plan In Nigeria
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

MGSG will sell a spring mix of salad field greens. These greens will include but are not limited to: red leaf, arugula, radicchio, mustard greens, endive, and chicory. These greens are grown for use in salad mixtures, purchased by the end consumer as well as by restaurants who then serve it to their patrons.

MGSG has decided to target two distinct market segments, individual customers and restaurants. The individual customers will purchase greens from MGSG at the Tuesday and Saturday Farmer's Market. This segment is growing at 12% and has 12,000 potential customers. The second segment is local restaurants. This market is smaller at only 28 potential customers, but is more consistent in demand throughout the year.

Writing a farm business plan can be a tool for you to plan your farming business. Sometimes it s also a requirement of securing grants and loans for your farm business. The process of writing a farm business plan may seem overwhelming and intimidating at first, but if you break it down into its component steps, it becomes much more manageable.

A business plan is a roadmap for your small farm. It is both process and product. During the writing of a farm business plan, you ll develop an overall vision and mission for your business. You will think about your short- and long-term goals. You ll define the steps needed to achieve those goals. And you ll set the direction for your business to develop over the next five years. If you re already an established business, your new business plan will show where you re going. MORE next. A good business plan should be:

If you want to have a chat about what we can do for you, give Peter Flannery or Margaret Flannery a call on 027 615 4500, or go to our Contact Us page

Between them, Peter Flannery and Margaret Flannery have a history of 45 years of successfully servicing the rural market prior to starting Farm Plan. Since its conception Farm Plan has achieved a growing market reputation.

If you re a small farmer who is just starting a farm business, you might wonder if you really need a farm business plan. Maybe you re a homesteader who might sell a few eggs or knitted items on the side. Or perhaps you are a hobby farmer who plans to live off retirement income, but still grow and sell vegetables - just not for profit. Do you need a farm business plan?

If you plan to actually start a business where you sell items you grow or produce on your farm, you really do need a business plan in some form.

This sample Organic Farm Business Plan is free for you to download and use as a basis for developing your own unique organic farm business plan.

Once the humble family vegetable garden, Franks Organic Farm is today a one acre working farm with over 30 varieties of vegetables. When Frank Burns was laid off from his corporate position three years ago, he first he turned to the vegetable garden for money saving / economic reasons. But with the uncertainty of recent events in the Middle East, the energy crisis, the long term effects of reliance on fossil fuels, and his personal philosophies on conservation, Frank Burns and his wife Kathy, turned this family vegetable patch into a thriving certified organic produce business.

Botanical Bounty is an existing farm dedicated to the production of botanical perennials. Botanical Bounty has been formed as an Oregon-based Limited Liability Corp. (L.L.C.) located outside of Albany, Oregon. Botanical Bounty is working hard to become a leading producer of botanical plants for the natural supplement industry as well as plant nurseries. By leveraging a well thought out business plan executed by a skilled management team, Botanical Bounty will generate over $216,000 in year three sales.

Products
Botanical Bounty is a 10 acre farm that concentrates on the growing of botanical medicinals. Botanical Bounty has chosen five plant species that have significant market demand as well being well suited for growth in the Willamette River Valley. Botanical Bounty will feature: Echinacea - an immune system booster; Ginseng - a source of energy; St John''''''''''''''''s Wort - for mild depression; Skullcap- for inflammation; and Ginger - a stomach soother.

CHAPTER 1 EXECUTIVE SUMMARY Y Poultry Farming Business Plan In Nigeria
OVERVIEW
THE BUSINESS OPPORTUNITY
THE MARKET
THE TARGET MARKET
THE COMPETITION
THE COMPETITIVE STRATEGIES
THE MANAGEMENT TEAM
THE FINANCIAL PLAN
PURPOSE OF THE BUSINESS PLAN

SWOT ANALYSIS for Poultry Farming Business Plan In Nigeria
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

MGSG will sell a spring mix of salad field greens. These greens will include but are not limited to: red leaf, arugula, radicchio, mustard greens, endive, and chicory. These greens are grown for use in salad mixtures, purchased by the end consumer as well as by restaurants who then serve it to their patrons.

MGSG has decided to target two distinct market segments, individual customers and restaurants. The individual customers will purchase greens from MGSG at the Tuesday and Saturday Farmer''''s Market. This segment is growing at 12% and has 12,000 potential customers. The second segment is local restaurants. This market is smaller at only 28 potential customers, but is more consistent in demand throughout the year.

10

Writing a farm business plan can be a tool for you to plan your farming business. Sometimes it s also a requirement of securing grants and loans for your farm business. The process of writing a farm business plan may seem overwhelming and intimidating at first, but if you break it down into its component steps, it becomes much more manageable.

A business plan is a roadmap for your small farm. It is both process and product. During the writing of a farm business plan, you ll develop an overall vision and mission for your business. You will think about your short- and long-term goals. You ll define the steps needed to achieve those goals. And you ll set the direction for your business to develop over the next five years. If you re already an established business, your new business plan will show where you re going. MORE next. A good business plan should be:

If you want to have a chat about what we can do for you, give Peter Flannery or Margaret Flannery a call on 027 615 4500, or go to our Contact Us page

Between them, Peter Flannery and Margaret Flannery have a history of 45 years of successfully servicing the rural market prior to starting Farm Plan. Since its conception Farm Plan has achieved a growing market reputation.

11

Writing a farm business plan can be a tool for you to plan your farming business. Sometimes it s also a requirement of securing grants and loans for your farm business. The process of writing a farm business plan may seem overwhelming and intimidating at first, but if you break it down into its component steps, it becomes much more manageable.

A business plan is a roadmap for your small farm. It is both process and product. During the writing of a farm business plan, you ll develop an overall vision and mission for your business. You will think about your short- and long-term goals. You ll define the steps needed to achieve those goals. And you ll set the direction for your business to develop over the next five years. If you re already an established business, your new business plan will show where you re going. MORE next. A good business plan should be:

If you want to have a chat about what we can do for you, give Peter Flannery or Margaret Flannery a call on 027 615 4500, or go to our Contact Us page

Between them, Peter Flannery and Margaret Flannery have a history of 45 years of successfully servicing the rural market prior to starting Farm Plan. Since its conception Farm Plan has achieved a growing market reputation.

If you re a small farmer who is just starting a farm business, you might wonder if you really need a farm business plan. Maybe you re a homesteader who might sell a few eggs or knitted items on the side. Or perhaps you are a hobby farmer who plans to live off retirement income, but still grow and sell vegetables - just not for profit. Do you need a farm business plan?

If you plan to actually start a business where you sell items you grow or produce on your farm, you really do need a business plan in some form.

This sample Organic Farm Business Plan is free for you to download and use as a basis for developing your own unique organic farm business plan.

Once the humble family vegetable garden, Franks Organic Farm is today a one acre working farm with over 30 varieties of vegetables. When Frank Burns was laid off from his corporate position three years ago, he first he turned to the vegetable garden for money saving / economic reasons. But with the uncertainty of recent events in the Middle East, the energy crisis, the long term effects of reliance on fossil fuels, and his personal philosophies on conservation, Frank Burns and his wife Kathy, turned this family vegetable patch into a thriving certified organic produce business.

Botanical Bounty is an existing farm dedicated to the production of botanical perennials. Botanical Bounty has been formed as an Oregon-based Limited Liability Corp. (L.L.C.) located outside of Albany, Oregon. Botanical Bounty is working hard to become a leading producer of botanical plants for the natural supplement industry as well as plant nurseries. By leveraging a well thought out business plan executed by a skilled management team, Botanical Bounty will generate over $216,000 in year three sales.

Products
Botanical Bounty is a 10 acre farm that concentrates on the growing of botanical medicinals. Botanical Bounty has chosen five plant species that have significant market demand as well being well suited for growth in the Willamette River Valley. Botanical Bounty will feature: Echinacea - an immune system booster; Ginseng - a source of energy; St John''''''''''''''''''''''''''''''''s Wort - for mild depression; Skullcap- for inflammation; and Ginger - a stomach soother.

CHAPTER 1 EXECUTIVE SUMMARY Y Poultry Farming Business Plan In Nigeria
OVERVIEW
THE BUSINESS OPPORTUNITY
THE MARKET
THE TARGET MARKET
THE COMPETITION
THE COMPETITIVE STRATEGIES
THE MANAGEMENT TEAM
THE FINANCIAL PLAN
PURPOSE OF THE BUSINESS PLAN

SWOT ANALYSIS for Poultry Farming Business Plan In Nigeria
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

MGSG will sell a spring mix of salad field greens. These greens will include but are not limited to: red leaf, arugula, radicchio, mustard greens, endive, and chicory. These greens are grown for use in salad mixtures, purchased by the end consumer as well as by restaurants who then serve it to their patrons.

MGSG has decided to target two distinct market segments, individual customers and restaurants. The individual customers will purchase greens from MGSG at the Tuesday and Saturday Farmer''''''''s Market. This segment is growing at 12% and has 12,000 potential customers. The second segment is local restaurants. This market is smaller at only 28 potential customers, but is more consistent in demand throughout the year.

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