Тема: Cake Reference Guide | Wilton

Free press is powerful because when someone reads a genuine article about your cake business in a local blog or community newspaper such as patch.com , the reader is actually interested in what you do, rather than being sold something.  This is great for you for a couple of reasons:

Secondly, press leads to credibility. Particularly if the article is accompanied by photographs of you and your cakes, it enables the reader to see you are a legitimate business and an expert.  In the reader’s mind, if your business is important enough to be the subject of an article or feature, there must be a compelling reason.

Processing dough into bread requires good science, innovative engineering and an understanding of the process. This Research Assistant brings together articles on innovative process, design and control systems to help yield quality and consistency every time.

3

Processing dough into bread requires good science, innovative engineering and an understanding of the process. This Research Assistant brings together articles on innovative process, design and control systems to help yield quality and consistency every time.

Today I want to share a tip with you that you’ve probably seen other businesses execute, but were hesitant or unsure of how to do yourself.

Free press is powerful because when someone reads a genuine article about your cake business in a local blog or community newspaper such as patch.com , the reader is actually interested in what you do, rather than being sold something.  This is great for you for a couple of reasons:

Start a Cake Business Today. Helpful ideas to get your cake business started. Menu and widgets

Processing dough into bread requires good science, innovative engineering and an understanding of the process. This Research Assistant brings together articles on innovative process, design and control systems to help yield quality and consistency every time.

Today I want to share a tip with you that you’ve probably seen other businesses execute, but were hesitant or unsure of how to do yourself.

Free press is powerful because when someone reads a genuine article about your cake business in a local blog or community newspaper such as patch.com , the reader is actually interested in what you do, rather than being sold something.  This is great for you for a couple of reasons:

If your family, friends and colleagues rave about your baked delicacies, you might want to consider starting to sell your treats. Talented bakers can set up a home cake business by creating a business plan that establishes a budget and market. Then all that is left is deciding which favorite cake and icing recipes to use.

Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications. She has a bachelor s degree in business and marketing from Towson University and is working on a master s degree in publications design at University of Baltimore.

I’m working with McCormick this year, a brand I’ve been longing to work with for years , to bring you fresh and flavorful recipes. I grew up spicing and flavoring food with McCormick, so I’m thrilled to be on their blogging team!

Don''''''''t be overwhelmed. I know it looks like a bunch of ingredients, but they''''''''re all pretty basic! Make sure the cake cools completely before cutting into it.

Mary Question:
Hello.

You mention presentation wedding cakes in your book. How would I make a fake cake with a small part of real cake (used for the cake cutting ceremony)?

Thank you,
Mary

Rose Reply:
use a styrofoam cake base. cut out the section that you want to contain real cake and simply insert the cake into it. frost the entire thing but make a special little decoration or mark so that you or the person cutting will know where the real cake is living!!!


When you begin to thinking about how you can start your own home baking business, take comfort in knowing that everybody loves freshly baked cookies and other baked goods.

It reminds them of childhood and it can be extremely comforting. So if you have a talent for baking, it would certainly make sense to turn it into a business idea.

Baking isn't very forgiving -- especially when it comes to cakes. Everything must be just right to bake the perfect cake: the proportions should be measured to a tea, the temperature needs to be spot on and the steps rigidly followed. Getting just one thing wrong when baking cakes can often lead to sad mishaps, like a burnt, collapsed cake that doesn't want to come out of the pan. We're here to help.

The best instructions anyone can have when it comes to cake baking is a great recipe -- we have 100 awesome ones to choose from. If you follow one that's well written, you're bound to get good results. But no matter how great your recipe is, if you're skipping some of the small, yet crucially important steps you might end up with failure. There are 12 common mistakes people make when baking cakes, we've listed them out for you so you can change the error of your ways -- and bake better cakes.

Contact some of the trade associations representing the cake and baking industries. Initially, contact their PR departments. Associations get questions like that all the time. Tip: Many associations conduct "financial and operating ratios" surveys, as well as "compensation and benefits" surveys. They typically charge a lot for them, but very often you can get a summary press release or Executive Summary at no charge. So, contact the groups I've provided links to below. Initially ask for the PR Department. Explain that you're a student working on a project that involves a business plan. See what you're offered. Then ask if they have a summary of any studies or surveys--F&O or Compensation and Benefits--they can provide as well. Hope that helps. http://www.americanbakers.org/ http://www.rbanet.com/ http://www.bema.org/

Processing dough into bread requires good science, innovative engineering and an understanding of the process. This Research Assistant brings together articles on innovative process, design and control systems to help yield quality and consistency every time.

Today I want to share a tip with you that you’ve probably seen other businesses execute, but were hesitant or unsure of how to do yourself.

Free press is powerful because when someone reads a genuine article about your cake business in a local blog or community newspaper such as patch.com , the reader is actually interested in what you do, rather than being sold something.  This is great for you for a couple of reasons:

If your family, friends and colleagues rave about your baked delicacies, you might want to consider starting to sell your treats. Talented bakers can set up a home cake business by creating a business plan that establishes a budget and market. Then all that is left is deciding which favorite cake and icing recipes to use.

Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications. She has a bachelor s degree in business and marketing from Towson University and is working on a master s degree in publications design at University of Baltimore.

I’m working with McCormick this year, a brand I’ve been longing to work with for years , to bring you fresh and flavorful recipes. I grew up spicing and flavoring food with McCormick, so I’m thrilled to be on their blogging team!

Don''''''''''''''''t be overwhelmed. I know it looks like a bunch of ingredients, but they''''''''''''''''re all pretty basic! Make sure the cake cools completely before cutting into it.

Mary Question:
Hello.

You mention presentation wedding cakes in your book. How would I make a fake cake with a small part of real cake (used for the cake cutting ceremony)?

Thank you,
Mary

Rose Reply:
use a styrofoam cake base. cut out the section that you want to contain real cake and simply insert the cake into it. frost the entire thing but make a special little decoration or mark so that you or the person cutting will know where the real cake is living!!!


When you begin to thinking about how you can start your own home baking business, take comfort in knowing that everybody loves freshly baked cookies and other baked goods.

It reminds them of childhood and it can be extremely comforting. So if you have a talent for baking, it would certainly make sense to turn it into a business idea.

Baking isn''t very forgiving -- especially when it comes to cakes. Everything must be just right to bake the perfect cake: the proportions should be measured to a tea, the temperature needs to be spot on and the steps rigidly followed. Getting just one thing wrong when baking cakes can often lead to sad mishaps, like a burnt, collapsed cake that doesn''t want to come out of the pan. We''re here to help.

The best instructions anyone can have when it comes to cake baking is a great recipe -- we have 100 awesome ones to choose from. If you follow one that''s well written, you''re bound to get good results. But no matter how great your recipe is, if you''re skipping some of the small, yet crucially important steps you might end up with failure. There are 12 common mistakes people make when baking cakes, we''ve listed them out for you so you can change the error of your ways -- and bake better cakes.

We've got the games just like Mom used to make! Our Cooking Games will entertain you and teach you everything you need to know about the kitchen. There's no need for reservations because we've got a table waiting for you at our Restaurant Games ! The best kind of pie is handmade and you'll find out exactly what you need for dough, sauce, and topping combinations in our Pizza Games , or make a five-course, five-star dinner for the whole family with our Meal Games !

If you've got more of a sweet-tooth, not to worry because we've got plenty of Ice Cream Games to satisfy your love for fudge! Or if you love Baking Games, we've got a whole list of Cake Games from carrot to cheese, pound to spice! If it has flour, eggs, and sugar, then we've got you covered!

8

Processing dough into bread requires good science, innovative engineering and an understanding of the process. This Research Assistant brings together articles on innovative process, design and control systems to help yield quality and consistency every time.

Today I want to share a tip with you that you’ve probably seen other businesses execute, but were hesitant or unsure of how to do yourself.

Free press is powerful because when someone reads a genuine article about your cake business in a local blog or community newspaper such as patch.com , the reader is actually interested in what you do, rather than being sold something.  This is great for you for a couple of reasons:

If your family, friends and colleagues rave about your baked delicacies, you might want to consider starting to sell your treats. Talented bakers can set up a home cake business by creating a business plan that establishes a budget and market. Then all that is left is deciding which favorite cake and icing recipes to use.

Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications. She has a bachelor s degree in business and marketing from Towson University and is working on a master s degree in publications design at University of Baltimore.

9

Click here cake baking business plan

Free press is powerful because when someone reads a genuine article about your cake business in a local blog or community newspaper such as patch.com , the reader is actually interested in what you do, rather than being sold something.  This is great for you for a couple of reasons:

Secondly, press leads to credibility. Particularly if the article is accompanied by photographs of you and your cakes, it enables the reader to see you are a legitimate business and an expert.  In the reader’s mind, if your business is important enough to be the subject of an article or feature, there must be a compelling reason.

Processing dough into bread requires good science, innovative engineering and an understanding of the process. This Research Assistant brings together articles on innovative process, design and control systems to help yield quality and consistency every time.

Today I want to share a tip with you that you’ve probably seen other businesses execute, but were hesitant or unsure of how to do yourself.

Free press is powerful because when someone reads a genuine article about your cake business in a local blog or community newspaper such as patch.com , the reader is actually interested in what you do, rather than being sold something.  This is great for you for a couple of reasons:

If your family, friends and colleagues rave about your baked delicacies, you might want to consider starting to sell your treats. Talented bakers can set up a home cake business by creating a business plan that establishes a budget and market. Then all that is left is deciding which favorite cake and icing recipes to use.

Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications. She has a bachelor s degree in business and marketing from Towson University and is working on a master s degree in publications design at University of Baltimore.

I’m working with McCormick this year, a brand I’ve been longing to work with for years , to bring you fresh and flavorful recipes. I grew up spicing and flavoring food with McCormick, so I’m thrilled to be on their blogging team!

Don''''t be overwhelmed. I know it looks like a bunch of ingredients, but they''''re all pretty basic! Make sure the cake cools completely before cutting into it.

Mary Question:
Hello.

You mention presentation wedding cakes in your book. How would I make a fake cake with a small part of real cake (used for the cake cutting ceremony)?

Thank you,
Mary

Rose Reply:
use a styrofoam cake base. cut out the section that you want to contain real cake and simply insert the cake into it. frost the entire thing but make a special little decoration or mark so that you or the person cutting will know where the real cake is living!!!


When you begin to thinking about how you can start your own home baking business, take comfort in knowing that everybody loves freshly baked cookies and other baked goods.

It reminds them of childhood and it can be extremely comforting. So if you have a talent for baking, it would certainly make sense to turn it into a business idea.

11

Processing dough into bread requires good science, innovative engineering and an understanding of the process. This Research Assistant brings together articles on innovative process, design and control systems to help yield quality and consistency every time.

Today I want to share a tip with you that you’ve probably seen other businesses execute, but were hesitant or unsure of how to do yourself.

Free press is powerful because when someone reads a genuine article about your cake business in a local blog or community newspaper such as patch.com , the reader is actually interested in what you do, rather than being sold something.  This is great for you for a couple of reasons:

If your family, friends and colleagues rave about your baked delicacies, you might want to consider starting to sell your treats. Talented bakers can set up a home cake business by creating a business plan that establishes a budget and market. Then all that is left is deciding which favorite cake and icing recipes to use.

Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications. She has a bachelor s degree in business and marketing from Towson University and is working on a master s degree in publications design at University of Baltimore.

I’m working with McCormick this year, a brand I’ve been longing to work with for years , to bring you fresh and flavorful recipes. I grew up spicing and flavoring food with McCormick, so I’m thrilled to be on their blogging team!

Don''t be overwhelmed. I know it looks like a bunch of ingredients, but they''re all pretty basic! Make sure the cake cools completely before cutting into it.

Mary Question:
Hello.

You mention presentation wedding cakes in your book. How would I make a fake cake with a small part of real cake (used for the cake cutting ceremony)?

Thank you,
Mary

Rose Reply:
use a styrofoam cake base. cut out the section that you want to contain real cake and simply insert the cake into it. frost the entire thing but make a special little decoration or mark so that you or the person cutting will know where the real cake is living!!!

12

Processing dough into bread requires good science, innovative engineering and an understanding of the process. This Research Assistant brings together articles on innovative process, design and control systems to help yield quality and consistency every time.

Today I want to share a tip with you that you’ve probably seen other businesses execute, but were hesitant or unsure of how to do yourself.

Free press is powerful because when someone reads a genuine article about your cake business in a local blog or community newspaper such as patch.com , the reader is actually interested in what you do, rather than being sold something.  This is great for you for a couple of reasons:

If your family, friends and colleagues rave about your baked delicacies, you might want to consider starting to sell your treats. Talented bakers can set up a home cake business by creating a business plan that establishes a budget and market. Then all that is left is deciding which favorite cake and icing recipes to use.

Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications. She has a bachelor s degree in business and marketing from Towson University and is working on a master s degree in publications design at University of Baltimore.

I’m working with McCormick this year, a brand I’ve been longing to work with for years , to bring you fresh and flavorful recipes. I grew up spicing and flavoring food with McCormick, so I’m thrilled to be on their blogging team!

Don't be overwhelmed. I know it looks like a bunch of ingredients, but they're all pretty basic! Make sure the cake cools completely before cutting into it.

13

"Fly in for the frosting?" I was also thinking about something rhyming puffin and muffin but can t make it work right now.

14

Processing dough into bread requires good science, innovative engineering and an understanding of the process. This Research Assistant brings together articles on innovative process, design and control systems to help yield quality and consistency every time.

Today I want to share a tip with you that you’ve probably seen other businesses execute, but were hesitant or unsure of how to do yourself.

Free press is powerful because when someone reads a genuine article about your cake business in a local blog or community newspaper such as patch.com , the reader is actually interested in what you do, rather than being sold something.  This is great for you for a couple of reasons:

If your family, friends and colleagues rave about your baked delicacies, you might want to consider starting to sell your treats. Talented bakers can set up a home cake business by creating a business plan that establishes a budget and market. Then all that is left is deciding which favorite cake and icing recipes to use.

Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications. She has a bachelor s degree in business and marketing from Towson University and is working on a master s degree in publications design at University of Baltimore.

I’m working with McCormick this year, a brand I’ve been longing to work with for years , to bring you fresh and flavorful recipes. I grew up spicing and flavoring food with McCormick, so I’m thrilled to be on their blogging team!

Don''''''''''''''''''''''''''''''''t be overwhelmed. I know it looks like a bunch of ingredients, but they''''''''''''''''''''''''''''''''re all pretty basic! Make sure the cake cools completely before cutting into it.

Mary Question:
Hello.

You mention presentation wedding cakes in your book. How would I make a fake cake with a small part of real cake (used for the cake cutting ceremony)?

Thank you,
Mary

Rose Reply:
use a styrofoam cake base. cut out the section that you want to contain real cake and simply insert the cake into it. frost the entire thing but make a special little decoration or mark so that you or the person cutting will know where the real cake is living!!!


When you begin to thinking about how you can start your own home baking business, take comfort in knowing that everybody loves freshly baked cookies and other baked goods.

It reminds them of childhood and it can be extremely comforting. So if you have a talent for baking, it would certainly make sense to turn it into a business idea.

Baking isn''''t very forgiving -- especially when it comes to cakes. Everything must be just right to bake the perfect cake: the proportions should be measured to a tea, the temperature needs to be spot on and the steps rigidly followed. Getting just one thing wrong when baking cakes can often lead to sad mishaps, like a burnt, collapsed cake that doesn''''t want to come out of the pan. We''''re here to help.

The best instructions anyone can have when it comes to cake baking is a great recipe -- we have 100 awesome ones to choose from. If you follow one that''''s well written, you''''re bound to get good results. But no matter how great your recipe is, if you''''re skipping some of the small, yet crucially important steps you might end up with failure. There are 12 common mistakes people make when baking cakes, we''''ve listed them out for you so you can change the error of your ways -- and bake better cakes.

We''ve got the games just like Mom used to make! Our Cooking Games will entertain you and teach you everything you need to know about the kitchen. There''s no need for reservations because we''ve got a table waiting for you at our Restaurant Games ! The best kind of pie is handmade and you''ll find out exactly what you need for dough, sauce, and topping combinations in our Pizza Games , or make a five-course, five-star dinner for the whole family with our Meal Games !

If you''ve got more of a sweet-tooth, not to worry because we''ve got plenty of Ice Cream Games to satisfy your love for fudge! Or if you love Baking Games, we''ve got a whole list of Cake Games from carrot to cheese, pound to spice! If it has flour, eggs, and sugar, then we''ve got you covered!

Before working at Lindy’s I had never made a Madeira cake.  My first attempts weren’t great – they came out of the oven domed, very crispy on the outside and really dry.  I had conquered the decorating but the cakes weren’t getting eaten! So Lindy set me a challenge   to create the perfect Madeira!

Well it’s taken three attempts and I’ve cracked it.  I used Lindy’s 8” Round Madeira recipe (see below).
Here are the extra tips Lindy has given me from her years of  baking experience, plus a few of my own :