Each year, about 1,300,000 people are killed in road accidents. This is a mind-numbing number of deaths for the worst reason in the world. This means that over 3,000 people die every single day due to collisions on the road. With numbers like that, you start to wonder how the world is still on the way to overpopulation.
Road accidents can happen anywhere in the world, and at any time. It is one of the most random, split second things that can ever occur. Everything can go wrong because of one tiny twitch of a hand at the wrong moment. People travel at such high speeds in the world now that nearly every accident is either fatal or leaves someone critically injured, or disabled.
Texting Thumb Bands is proud to announce our new partnership with TextNinja! Now, in addition to reminding drivers of the dangers of texting and driving and educating them through campaigns across the country, TextNinja is helping us provide an added solution to the problem of texting and driving!
TextNinja approaches the problem of distracted driving with positive incentives to drive behavior change. "Giving drivers a team-focused reason to stop texting behind the wheel is a powerful way to drive change. We’re in this together, so we should be fixing it together (it’s not the first time we’ve said “ social solution to a social problem ”)."
Sending or looking at that text, tweet, post or email from behind the wheel can be deadly. In fact, studies show that those who text while driving are much more likely to be in a crash.*
If you use a cell phone, chances are you’re aware of “text messaging” brief messages limited to 160 characters that can be sent or received on all modern mobile phones. Texting, also known as SMS (for short message service), is on the rise, up from 9.8 billion messages a month in December ’05 to 110.4 billion in December ’08. Undoubtedly, more than a few of those messages are being sent by people driving cars. Is texting while driving a dangerous idea? We decided to conduct a test.
Previous academic studies much more scientific than ours conducted in vehicle simulators have shown that texting while driving impairs the driver’s abilities. But as far as we know, no study has been conducted in a real vehicle that is being driven. Also, we decided to compare the results of texting to the effects of drunk driving, on the same day and under the exact same conditions. Not surprisingly, Car and Driver doesn’t receive a lot of research grants.
According to one DWI attorney in Houston , the answer is yes. “In 2014, 3,179 people were killed and 431,000 were injured due to car accidents involving distracted drivers and the number is rising every year. Drunk driving claimed 9,967 lives in 2014 and was responsible for only 290,000 injuries, a number that decreases each year.”
Another test conducted by the Transport Research Laboratory in London found that drivers who texted had slower response times, were more likely to drift in and out of lanes and even drove worse than drivers who were high on marijuana. The study found that reaction times for texting drivers were 35% worse than those of drivers with no distractions.
Texting while driving is the act of reading, viewing, writing, or sending text messages via cell phone while operating a motor vehicle.
Texting while driving is a moving traffic violation and may be a criminal misdemeanor in certain jurisdictions. Studies have shown that texting while driving increases the risk of a vehicle crash by anywhere from 2.8 to 23.2 times than normal. The laws covering texting are aimed more at deterrence (prevention) rather than recovery of losses.
Most U.S. states now have bans on texting while driving , and those laws may be preventing some serious traffic accidents, a new study suggests.
Researchers found that car-crash hospitalizations dipped in states that instituted relatively strict bans on texting and driving between 2003 and 2010.
We identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
We deliver comprehensive, integrated communications campaigns that can include: consumer research, production/distribution of PSAs, media outreach, public relations, social media, mobile programs, website development, in-school programs and strategic partnership opportunities.